Why do we drive five miles to save ten dollars on a $20 electronic gadget but refuse to drive the same to save $10 on a $125 coat? Why do we welcome a $5,000 tax refund but balk over paying $500 for tax consulting services? How is it that we are enraged when our investment falls $60,000 when we enjoyed a $500,000 gain? When it comes to making financial decisions, we think we're making smart, rational choices. But are we?

Terri McGray refutes the common industry assumption that we make financial decisions using fundamentally rational thoughts. From buying a car to paying taxes and investing in our 401(k) we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable. You will learn in this fun, engaging webinar that we are, indeed, irrationally logical. And perhaps most importantly, you will learn how to build a better practice understanding how and why clients think and act the way they do.

Learning Objectives:

• Recognize the modern developments in Behavior Finance


• Understand how our brain responds to financial decisions compared to other decisions


• Understand our natural impediments to sound decisions and how to identify them


• Identify the ways to overcome our irrational behaviors and guide clients towards more sensible decision-making